Deployed in the midst of the COVID pandemic, this THEA award winning project represents the best of SPRK’s high guest impact, cost effective strategy.
In partnership with MDSX, SPRK deployed small, low voltage RGB fixtures in the late stages of construction to transform Gideon’s into a dynamic, living attraction without disrupting the existing construction schedule. Guests in the 700 sqft queue experience the dynamic shifts of lighting and flickers of spirits nearby. Guests outside are treated to rich illumination of larger than life cookie sculptures. Display cases filled with curated objects depicting the shop’s elaborate backstory are highlighted by compact warm white low voltage fixtures.
The cookies are pretty amazing too.