SPRK partnered with non-profit Community Ventures Corporation to reimagine a holiday experience for Millersburg, Kentucky conceived to bring visitors to the rural community. Guest experience was elevated through comprehensive planning, reconfiguration of existing display elements, robust signage and supporting decor. SPRK also designed and managed the fabrication of a new display element as well as overseeing the additional of theatrical lighting throughout the property. SPRK’s contributions resulted in achieve the organization’s goal of 50,000 guests in attendance throughout the duration of the event.